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名牌是身份问题还是虚荣心问题?我们有理由解释为什么越来越多的人想买名牌。然而，在我看来，这个趋势是不利的。
(★本段直接进入话题，同时明确给出自己的观点。
(★identity身份
(★vanity虚荣
(★to my mind在我看来
Although people who are not vanity-conscious generally buy off-brands for price benefits,many consumers buy brand names for a variety of reasons:quality confidence,social acceptance,and customer loyalty.Firstly,recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand,and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes,cars and other items.Secondly,people have a desire to fit in,whether at work or in social circles,and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance.Thirdly,consumers develop loyalty to particular brands that provide a consistent,high-quality experience,and that loyalty is essentially an emotional attachment to a brand.
虽然没有虚荣心的人通常为了价格利益而购买非品牌，但许多消费者购买品牌，原因有很多：质量自信、社会接受和顾客忠诚度。首先，公认的名牌通常表现出产品质量的一致性，而这一致性促成了品牌的形成，因此消费者依靠以前的经验或者口碑来选择名牌服装、汽车和其他商品。其次，无论是在工作场合，还是在社会圈子，人们都渴望融入，所以人们想买名牌，因为他们相信，品牌将有助于更好地被社会接受。第三，消费者对那些提供一贯高质量体验的特定品牌有忠诚度，而这份忠诚度本质上是一种对品牌的情感依恋。
(★本段论述人们购买名牌的三个理由：质量、社会接受和品牌忠诚度。
(★off-brands过季的品牌
(★a variety of多种多样的
(★loyalty忠诚
(★consistency一致性
(★evolution进化
(★prior先前的
(★social acceptance社会接受度
Although buying famous names is necessary for some special purposes,I believe it is generally a negative development.We all know that the product with a famous name is usually a lot more expensive than its less known counterpart,which means we have to pay much more for it.Besides,the strong desire for famous brands may turn us into irrational consumers and prompt us to try all,even illegal,means to buy them.Finally,if everybody in the society worships the famous brands,then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.
虽然为了某些特殊目的购买名牌是必要的，但我认为这个趋势从总体上看是负面的。我们都知道名牌产品比其不知名的同类产品通常要昂贵得多，这意味着我们得为此付出更多的代价。此外，对名牌的强烈渴望可能会使我们变成非理性的消费者，促使我们去尝试所有的，甚至是非法的，手段来买下它们。最后，如果社会上的每个人都崇拜名牌，那么世界就可能成为一个不公平的地方，因为人们会对那些买不起名牌的人产生偏见。
(★本段讨论为什么热衷品牌是负面的：付出更多金钱，非理性消费，导致不公平的社会。
(★counterpart对等的人或物
(★irrational不理性的
(★prompt促使
(★worship崇拜
(★biased有偏见的
(★contempt轻视;看不起
In conclusion,though more and more people prefer famous brands for one reason or another,personally I do not think much of this trend.The craze for famous brands,in my view,is harmful to both individuals and the society as a whole.
总之，虽然越来越多的人因为某种原因而更喜欢名牌，但我个人并不很看好这一趋势。在我看来，对名牌的狂热对个人和整个社会都是有害的。
(★本段是结论，明确提出自己的观点。
(★craze疯狂
(★as a whole作为整体地
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